If you still have any doubts about the power of social media, take a moment to look at what Dan Savage has accomplished in a few short weeks with a YouTube account and a belief that GLBT youth need to hear the message that “It Gets Better.”
Last month’s suicide of Billy Lucas in Greensburg, Indiana prompted advice columnist and author Dan Savage to record a video with his partner to deliver a message of hope to young people, and invited others to do the same. Hundreds of videos have been added to the campaign’s page by people from all walks of life, including President Obama.
In a few short weeks, Dan’s video has been viewed over 950,000 times and the entire “It Gets Better” channel has been viewed 1,730,234 times as of this morning. The amazing exposure of the campaign is bound to save lives and shift the conversation about bullying and discrimination based on sexual orientation in America. There are many lessons to be learned from this campaign – about society and social media. What does it say to you?