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As I wrap up business for the holiday, I thought I’d share a quick link to MediaPost’s analysis of the worst marketing nightmares of 2010. Their story points to the BIG mistakes — the ones that can’t be covered up with apologies and media buys — like the Gap’s rebranding decision. YIKES. Thankfully they retreated from this logo quickly and kept their old logo, and learned that their customers actually care!
What can we learn from these blunders? The article essential points to how the agencies responsible for these marketing mishaps were nowhere to be found when trouble hit…and the client was left standing alone. Perhaps that is the thing to keep in mind in 2011…ultimately, you are your own brand champion. If a creative team offers something that doesn’t seem to fit, run – do not walk – to the nearest exit!
That’s it for now. Have a great holiday. I’ll be back on 1/3/2011!
MediaPost Publications reported today that commuters traveling through Washington D.C. and Atlanta train stations will encounter oversized barbells, digital cameras, high-heeled shoes and tricycles on their way to work.
MasterCard and SunTrust Bank are behind the initiative, which touts the benefits of using a MasterCard-branded Check Card from SunTrust. Cardholders can log on to a Web site to receive 20% to 30% off various online purchases.
“Overwhelming” is the campaign’s theme, which explains the massive props outside train stations. Most displays feature scannable QR codes that deliver consumers to a microsite that offers an “Overwhelming Offer” of the day.
MediaPost is the media, marketing and advertising professional’s leading resource for complete news coverage, engaging events, a focused social network, and comprehensive industry jobs, directories and research. Please visit their site here.
