A very busy first quarter has resulted in a quiet blog for the past few months. But, as you might expect, the topic that would prompt me to post again would be…yes…of course…Starbucks.
I noticed their latest campaign a few weeks ago while I was in Seattle, and learned more about it this morning in a Media Post article found here. Essentially the company has introduced a program that enables My Starbucks Rewards members to vote to determine how $4 million in donations to local community and national nonprofit organizations will be distributed. This campaign also coincides with their Global Month of Service campaign in April - where partners will lead community service projects focused on the individual needs of the neighborhoods where they live and work.
Why do I find this so compelling? Starbucks knows that promoting its commitment as corporate citizens through meaningful initiatives fosters customer loyalty. They put their values into action and make certain that every employee is engaged in bringing those values to life (as demonstrated in this video). How are your employees expressing your corporate values?