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Make sure to take a look at Thom Forbes Media Post article this morning about Kodak’s imminent filing for bankruptcy protection. What lessons can we learn from the slow demise of an iconic company?
Wall Street Journal columnist John Bussey asks: “Was it a failure of imagination? Was it entrenched convictions and provincial thinking? Was it one restructuring too far?” All of the above, he concludes.
Robin Crow, in his book Evolve or Die, suggests whether you are a large company or small business owner there are seven principles that will help you meet current and future challenges:
- Exceed expectations
- Gets things done
- 100% accountability
- Commit to continual improvement
- Boundless optimism
- Environmental responsibility
- Make a difference
Sounds simple, I know. These principles would obviously have to be translated into action steps appropriate for your company or organization. But the basic point he makes, and the one that Kodak’s current situation prompts us to take notice of, is those that adapt the fastest are the ones that succeed the most.
Lust. According to author Sally Hogshead, lust is a universal trigger that I just happen to use to fascinate others. Who knew? Over the weekend I revisited the brief online survey based on her popular new book, Fascinate in which she explores the multifaceted world of what makes things…well…fascinating!
She describes fascination as “the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.”
Through this framework, Sally prompts marketers (among others) to think about the way their messages inspire consumers to create messages of their own about the brand:
“Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.”
What triggers do you use to persuade? Take her test here.
