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Over the past 7 years I’ve had the opportunity to work with many banks and credit unions around the United States. One of my trusted resources for insights into financial services marketing comes from Jeffry Pilcher and his website TheFinancialBrand.com.
This morning he ran a great article featuring the best of bank marketing on YouTube. There are several examples worth noting, but this one from Norwegian bank DNB stands out! As Jeffry describes it:
DNB recruited Norway’s most famous choir, the Norwegian Broadcasting Boys Choir, to sing all of the messages for its automated, touch-tone telebank. For the entire Christmas season, every word on DNB’s phone banking system was sung by angelic voices. The concept is brilliant, the execution is beautiful.
I hope the video inspires you to think a little differently about marketing. You may view it here.
Yesterday, I shared a youtube video on my Facebook page of a gay 14-year-old who created the video to share his anguish over being bullied:
Some online accused the teen, Jonah Mowry, of being a “fraud,” saying that he had created the video as a way to get publicity. ABC News confirmed that he was the son of a music instructor technician at Saddleback College in Mission Viejo, CA and the story shared was very real. ABC News also reported that the teen’s mother has said her son has been “uplifted” by support online.
Teens have increasingly taken to social media like youtube, Facebook, Twitter, etc. to reveal their struggles with bullying. Many reports cite that teen bullying has reached epidemic proportions. Perhaps it is time for educators and all local, state and federal lawmakers to pay attention to videos like Jonah’s. If you agree, please forward this blog post to your representatives and school officials.
A few weeks ago I attended the AIDS Foundation of Chicago’s Spring Luncheon and had the opportunity to hear syndicated columnist and author Dan Savage speak again about the “It Gets Better” Project that he and his partner Terry launched last fall. Beginning with one inspiring video, Dan used the web to create a movement that has generated thousands of uplifting videos that give hope to LGBT teens. Earlier this month, Google Chrome began running a prime time ad highlighting the project:
This video and others like it from parents, celebrities, politicians, companies, college students, etc. attempt to show young LGBT people the levels of happiness, potential, and positivity their lives will reach — if they can just get through their teen years. Last week, the San Francisco Giants announced their plans to become the first sports team to create a video (full story here). As of this morning, the project’s YouTube channel has over 10,000 user-created videos and over 30 million views.
As the Google Chrome ad reminds us, this amazing effort demonstrates the power of social media and ”the web is what you make of it”.
If you still have any doubts about the power of social media, take a moment to look at what Dan Savage has accomplished in a few short weeks with a YouTube account and a belief that GLBT youth need to hear the message that “It Gets Better.”
Last month’s suicide of Billy Lucas in Greensburg, Indiana prompted advice columnist and author Dan Savage to record a video with his partner to deliver a message of hope to young people, and invited others to do the same. Hundreds of videos have been added to the campaign’s page by people from all walks of life, including President Obama.
In a few short weeks, Dan’s video has been viewed over 950,000 times and the entire “It Gets Better” channel has been viewed 1,730,234 times as of this morning. The amazing exposure of the campaign is bound to save lives and shift the conversation about bullying and discrimination based on sexual orientation in America. There are many lessons to be learned from this campaign – about society and social media. What does it say to you?
This morning Advertising Age reports that Pizza Hut will run national advertising that’s purely about branding. By making their staff the focus of their new brand-focused advertising, they are attempting to personalize their company for consumers who already know the difference between Pizza Hut’s products and that offered by category leader, Domino’s.
It is also interesting to note that of the employees chosen to be featured, four girls and four guys were selected, half of them age 20 or under – definitely a target audience for the company. It is worth noting that the television ads will be supported by a social-media blitz during which a different employee will be featured each week, through YouTube videos, and dialogue on Pizza Hut’s Facebook and Twitter pages. Check out the article here.